Hello, World. Welcome t0 The Loreux Edit.

Courtney Simone Drew
Apr 11
2 min read

Updated: Apr 17

Let’s get one thing straight from the jump: this isn’t just a blog—it’s a blueprint.

Welcome to The Loreux Edit, the editorial brain of Loreux Capital Imaging Inc.—where image meets identity, and strategy is just as important as style. If you're a model, creative, entrepreneur, or anyone monetizing their presence in the digital age, you're in the right place.

I’m Courtney Simone Drew, founder and CEO of Loreux. I come from the world of hard hats and diagnostics—as a maintenance mechanic and federal training instructor—before pivoting into the creator economy and starting school for engineering. Loreux was built out of necessity: I knew what it felt like to need high-end branding but not have $3K for a studio shoot. So I created a company that bridges that gap with intelligence, precision, and AI-powered luxury.

This blog is where we talk about:

Visual storytelling that converts
AI tools and tactics that empower—not overwhelm
Branding that feels personal, polished, and profitable
The behind-the-scenes of building a visual empire from scratch

I’ll also be sharing insights from the Loreux Studios Apex creative process, tips on elevating your digital presence, and the hard lessons I’ve learned from building this business—without sugarcoating.

Whether you're a Model Mayhem model updating your portfolio, a micro-influencer refining your aesthetic, or a rising entrepreneur ready to level up your digital footprint—The Loreux Edit is your new favorite playbook.

So here’s to bold visuals, business-savvy branding, and showing up online like the powerhouse you are.

Let’s build

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